What Are Kids Thinking About In Canada?

RBC released the results of their Kids Optimism Survey, analyzing what affects the attitude and behaviours of kids 10-25

To see into the minds of kids, to know what is driving them, it’s what every parent secretly wishes for.

A new study conducted by RBC looked at just that: what affects the attitudes and behaviours of kids aged 10-25? RBC surveyed 2,400 kids to create the Kids Optimism Study, the first study of its kind in Canada.

So what is driving our kids on a daily basis?

When asked what they most looked forward each day, 22% said that spending time with their family and friends was the most exciting part of their day. Twenty-four percent identified leisure and entertainment as the highlight of the day; this could be anything from seeing their dog to watching a movie. Seventeen percent of kids looked forward to school and another 17% looked forward to food-related events (hopefully it's your homemade lasagna and not the french fries at school they're dreaming of).

Thirty-two percent identified school as their biggest worry. Another 6% worried mostly about their finances and 8% worried about arriving to work, school and events late.

When it came to the future, most kids were looking forward to what was waiting for them in the upcoming years. Nineteen percent were looking forward to their personal growth; one respondent in B.C took this quite literally—they were excited about “getting taller”. Another 27% were focusing on their careers, 13% were excited for what school would be like in the future and 17% identified all the different life experiences that they couldn’t wait for as the most exciting part of the road ahead.

RBC also asked the kids a few questions about their physical health. We can be pretty proud that kids reported a 74% overall satisfaction with their physical health: Alberta topped the list with 82% while Saskatchewan and Manitoba ranked lowest with a (still impressive) 72%.   

Forty-three percent of Canadian kids think that coaches play an important role in how they think, feel and behave. The importance of the coach seems to diminish as kids get older: 55% of kids 14-17 identified coaches a behaviour influencers yet only 31% of kids 22-25 felt the same way.

In 2013, RBC made a 5-year, $100 million pledge to help 1 million kids in their Learn to Play project. They’ve also created 109 community-based After School Program Grants. So far, they’ve helped more than 2,000 kid initiatives globally and help almost 600,000 kids!

Check out the below infographics for even more information from the survey. 

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