Consultants Help Parents Find Ideal Baby Names—For US$31,000

How much would you pay to find a perfectly unique name for your little one?

A Swiss branding company called Erfolgswelle is offering a service that helps parents find brand new names for their newborn babies. 

For the super reasonable price of just US$31,000.
 
To put that into context, you could put your child through university for that price tag. Granted they miht be nameless but at least they would have a degree!
 
CEO and owner Marc Hauser says the company's process works like trademark naming. The name they create will not have previously used by any other person. They devote about 100 hours to creation and research with a team that includes name developers, historians and legal name experts.
 
Hauser continues, "We're looking for a really nice sound of the name and a good feeling for the name because we're creating a mythology and a history around the name as well." He has previously worked with Danone and Kraft Foods to help them develop names for their products. 
 
They take into consideration the parents' cultural heritage and historical background as well as factors like the meaning and derivation of the word components. Erfolgswelle also runs a world-wide brand and language check through 12 of the most-spoken langauges in the world. 
 
Right now, the company will refund the entire fee to the first family that names their baby with a name created for them by Erfolgswelle and then reveals the name to the press within two weeks. However, they are only seeking an American couple so Canadians and the rest of the world are out of luck. 
 
No word from the company on what happens if you don't like the name they select for you. 
 
 
 

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