7 Products to Help Reduce the Appearance of Stretch Marks

We’ve got the skinny on the best products that will reduce the appearance of those nasty stretch marks


Stretch marks are the bane of many women’s existence, pregnant or not. However, if you’re with child, they tend to show up on the skin during the latter half of pregnancy on the abdomen, breasts, upper arms, buttocks and thighs. The fun part about them is that they often come in an array of colors like a bag of Skittles – oh the joy!

But don’t fret friends, we feel your pain and help is here! We’ve rounded up seven products that will help reduce the appearance of those nasty marks. 

Bio Oil, $12.99-29.99

Have you ever wondered how Kim Kardashian stayed looking positively flawless during her pregnancy? The reality TV star spoke with the Daily Mail and revealed that Bio Oil was her go-to product to prevent the appearance of stretch marks. Launched in 2002, this skincare oil has won numerous awards and helps improve the appearance of scars, stretch marks and uneven skin tone. It’s formulated from a combination of plant extracts, vitamins and the breakthrough ingredient PurCellin Oil™, which makes the product fast absorbing and non-greasy.

Available at drugsores nationwide 

Burt's Bees Mama Bee Nourishing Body Oil, $9.99

Fans of Burt’s Bees products can add the Mama Bee Nourishing Oil to their beauty arsenal. This product butter contains sweet almond and lemon oils to soothe and hydrate dry skin, as well as Vitamin E and rosemary leaf extract. The rich combination of moisturizers agents will keep your belly feeling soft and hydrated. Most importantly, its 100 per cent natural and doesn’t contain any phthalates, parabens or petrolatum, so you can rest assured that you’re bundle of joy will stay safe and sound.

Available at drugsores nationwide  

Clairns Stretch Mark Control, $54

Devotees of this French luxury brand can look for Clairns’ Stretch Mark Control next time you head to the beauty counter. Known for combing high-quality natural ingredients with modern science, the Stretch Mark Control uses plants such as centella asiatica, siegesbeckia orientalis and crowberry extracts to reduce the appearance of stretch marks and enhances the production of collagen fibers to boost the skin’s elasticity and resistance to future stretch marks.

Available at drugsores nationwide 

Palmer’s Coco Butter Formula® Massage Lotion, $7.99

The use of coco butter to prevent and reduce the appearance of stretch marks on the skin is a long known tradition handed down from generation-to-generation. Palmer’s is one of the best known brands and its Cocoa Butter Formula Massage Lotion uses a blend of pure cocoa butter, Vitamin E, Shea butter and Bio C-Elaste™.  This is a non-greasy formula that can also be used as an all-over body moisturizer to improve the suppleness of stretching skin during and after pregnancy. 

Available at drugsores nationwide  

L'OCCITANE Almond Supple Skin Oil, $52

If you’ve ever wanted an excuse to walk into the L’OCCITANE store at your local shopping mall now is the time. Pick up the Almond Supple Skin Oil and apply it to those unseemly stretch marks. The oil is enriched with almond proteins and oil, as well as essential oils from peppermint, palmarosa and Immortelle which strengths the support tissue of your skin and prevents against loss of elasticity.

Available at Sephora

MUSTELA Stretch Mark Survival Kit-Belly and Bust, $50

Buying two products for the price of one is always a bonus and we like the MUSTELA Stretch Mark Survival Kit-Belly and Bust. This starter kit is perfect for the changing skin of new and expecting mothers targeting the two Bs – breasts and belly. It contains the bestselling Stretch Marks Double Action, which prevents and minimizes new stretch marks, and the Specific Support Bust which soothes tightness in the breasts, as well as changes in the variations in volume during pregnancy.

Availalbe at Babies'R'Us and Sephora 

StriVectin Intensive Concentrate for Stretch Marks & Wrinkles, $79-162

Strivectin is an independent skincare line based out of New York City, known for its clinical anti-aging skin care solutions. Their Intensive Concentrate for Stretch Marks & Wrinkles cream comes in two tube sizes, 150mL for $162 and 60mL for $79. It’s not cheap but when a clinically proven product guarantees visible results after two to eight weeks anyone will gladly empty their bank accounts to get their paws on this product. Using this Strivectin product will hydrate the skin, as well as improve its texture and tone. Plus, it’s non-comedogenic, contains no artificial color and dyes, and is paraben, mineral oil, alcohol and petroleum free.

Available at Costco

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